CHAMPA YOGA
CASE STUDY
Role: Web Design and Development
Project Overview
Champa, a Montreal-based yoga instructor, offers a wide range of yoga services, from corporate and school programs to specialized pre and postnatal yoga classes. She wanted a portfolio website to showcase her unique and personalized approach to yoga, as well as her ability to create community connections. The project required a website that would not only serve as a portfolio but also reflect the deep personal commitment Champa has towards yoga, her students, and their well-being. The website had to be warm, welcoming, and easy to navigate, while also functioning as an information hub for potential clients.
My Role
As the sole Website Designer and Developer, I was responsible for the complete conceptualization, design, and development of the Champa Yoga website. My responsibilities included:
π§ββοΈ Developing a visual identity aligned with Champa's vision.
π§ββοΈ Creating a responsive and user-friendly website.
π§ββοΈ Integrating a blog feature to share insights, tips, and updates.
π§ββοΈ Implementing easy navigation, social media links, and a contact form for inquiries.
Goals
π§ββ Personalized Representation: To create a website that would reflect Champa's personality and her passion for yoga.
π§ββ Service Showcase: Present detailed information about the different services Champa offers, catering to diverse audiences.
π§ββ Community Engagement: Encourage interactions between Champa and potential clients through blogs, testimonials, and an easy-to-use contact system.
π§ββ Responsive Design: Ensure the website was accessible on all devices, particularly for people accessing it through mobile.
Challenges
One of the main challenges was capturing the essence of Champaβs warm, personal approach while balancing a professional presentation for corporate clients. We also faced the challenge of ensuring the site catered to multiple demographics such as expectant mothers, corporate teams, and school administrators while maintaining a cohesive look and feel.
Strategy & Execution
π§ββ Initial Consultation: I worked closely with Champa to understand her vision for the website and her goals for expanding her digital presence. During this phase, we focused on identifying key elements of her brand that should be translated into the website design: warmth, mindfulness, and community-driven content.
π§ββ Content Strategy: I developed a content strategy that prioritized clear communication for each service offering. Each service (corporate yoga, prenatal/postnatal yoga, etc.) had its dedicated page, complete with client testimonials, class descriptions, and the benefits of practicing yoga with Champa.
π§ββ Design: I chose a warm color palette and minimalist layout that reflected tranquility and mindfulness. Soft colors, gentle fonts, and calm imagery were used to create an inviting atmosphere.
π§ββ Development: I developed the site using a responsive framework, ensuring a smooth user experience across all devices.
π§ββ SEO Optimization: I ensured the website was SEO-friendly, optimizing the content for keywords relevant to her services to increase organic traffic.
π§ββ Testing & Launch: After testing the website on multiple devices to ensure responsiveness and functionality, we launched it with a soft release to gather initial feedback. I provided a detailed walkthrough for Champa, enabling her to update the website independently.
Results
π§ββ A 66% increase in inquiries for her pre/postnatal yoga services.
π§ββ 34% increase in engagement on social media platforms, resulting in new leads and clients.
π§ββ A notable improvement in user experience, with the mobile-friendly design being particularly appreciated by expectant mothers accessing the site from their phones.
"Working with Rohit to create my website was a truly enriching experience. He was able to take my vision and translate it into a space that not only represents my work but also captures the spirit of what I do. The website feels like an extension of my practice. I've already seen a positive response from clients who love the look and feel of the site. Rohitβs attention to detail and thoughtful approach made all the difference."
~ Champa Cyr, Founder of Champa Yoga.